Author: Sanku Elevates Group
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How AI Is Transforming the Future of Ticket Sales
Inside a Popular League’s Data-Driven Approach to Fan Engagement Artificial intelligence is changing how fans experience sports — not just on the field, but at the box office. At this year’s National Cricket League (NCL) tournament in Dallas, AI quietly played one of the biggest roles behind the scenes — shaping everything from pricing to…
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Cricket’s American Debut: How a Global Game Is Rewriting the Story of Sports in the U.S.
By Sanku Elevates | The Power of Play & Progress Cricket isn’t new to the world — but its moment in America feels revolutionary. For more than a century, it’s been the heartbeat of nations from India to England, Australia to the Caribbean — a sport that’s part strategy, part art, and fully community. But…
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Cricket’s Future in America Starts at the Grassroots — and It’s Happening Now
By Sanku Elevates Group Sports in America have always thrived because of one thing: the grassroots. It’s not the packed stadiums or million-dollar endorsement deals that make a sport truly national — it’s kids practicing on local fields, students competing at college tournaments, and communities rallying around the game. If cricket is going to grow…
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National Cricket League: How One Man’s Vision Sparked a Cricket Phenomenon in the USA
Cricket has long been the heartbeat of nations across Asia, Australia, the UK, and the Caribbean, yet in the United States, the sport has remained on the periphery—until now. The National Cricket League (NCL) is rewriting that narrative, bringing the world’s second-most popular sport to America in a way that blends high-energy competition with entertainment,…
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The Rise of Cricket in the U.S.: How the National Cricket League is Positioning for LA28 Olympics
Cricket’s global footprint is expanding rapidly in the United States. With the sport officially returning to the LA28 Olympics, the stage is set for cricket’s rise in North America. Leading this movement is the National Cricket League (NCL), which is taking bold steps to elevate the sport, engage new audiences, with a shorter, faster format,…
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